Monthly Archives: June 2012

As a business owner myself, I have found Internet marketing to be one of the best ways to promote by business and acquire new clients. With so many consumers using the Internet to find local businesses offering the products and services they are seeking, it only makes sense for businesses to increase their online marketing efforts. Using the tips detailed in this article along with industry best practices, I am able to increase the number of visitors to my website, and ultimately the number of clients I work with.1. Optimize for Google Places

Using Google Places is a great way to give Internet searchers more information about your business. By optimizing your website for five main keywords, you are able to get information about your business in front of a large number of online consumers. When viewing your Google Places entry, Internet users will be able to see what other consumers are saying about your business, where it is located, and other important details. The reason why you want to optimize your website for five main keywords is to ensure that your website receives a large amount of traffic. Five keywords is the right amount where you will not feel overwhelmed optimizing your website for Google Places.

2. Get Listed in Yahoo and Bing Local Directories

Google has become such a giant in the Internet world that some business owners forget about Yahoo and Bing. Making sure that your business is listed in Yahoo and Bing’s local directories will increase the amount of exposure your site gets on the Internet. There are still plenty of consumers who use these search engines to find local businesses, so you want to make sure your business can be found in these search engines as well.

3. Submit Citations with other Local Directories

The more times your business is listed in other local directories, the better it is for your company. By having your business information listed in other local directories, you will be able to increase the exposure of your business. These other directories can appear in the search results, allowing consumers another way to find your business. Also, by placing a link to your business in these citations, you can help increase your website’s rankings in the search engines for keywords related to your business. Search engines such as Google love to see other links on the Internet pointing back to your website. These citations at other local directories are a great place to get these links.

4. Encourage Clients to Leave Positive Reviews on your Citations

Another reason why creating citations for your business at many other local directories is a good idea is that you can have your clients leave positive reviews about your business at these sites. This way when other Internet users stumble across your citation, they will see several reviews about your business as well. When these reviews are positive in nature, the Internet searchers will be more likely to contact your business when searching for a product or service.

5. Write Content and Post to Article Directories and Web 2.0 Sites

When attempting to market your business on the Internet, one of your main focuses will be to get your website to appear at the top of the search engine results. In order to achieve this goal, most Lansing Marketing agencies agree you will need to perform various search engine optimizations tasks. One of the most important SEO tasks you will need to perform is linkbuilding. By building links to your website, you will be able to increase its rankings in the search engines.

Posting quality content related to your business or industry on web 2.0 sites such as Hubpages, Squidoo, and free WordPress blogs is one of the best ways to get relevant backlinks for your website. Also, writing and posting articles containing links to your website on article directories such as is another great method to use when building backlinks for your site. The more high quality backlinks you create, the higher up in the search engine rankings you will find your website.

6. Set up a Twitter Account

Internet marketing is not all about search engine optimization. Creating a Twitter account and actively tweeting about your business is another good way to engage your customers or clients. Providing quality content and useful information in your tweets is a great way to build trust with your customers or prospects. By positioning yourself as an industry expert through meaningful tweets, you will be able to build a rapport with your potential customers and eventually turn them into paying customers.

Creating a Twitter account also enables you to stay in touch with consumers at all hours of the day. Rather than hoping consumers find your business or learn about a special you are running, you can proactively market to your customers by sending out various tweets throughout the day or week. This will keep all of your current customers in the loop in regards to your business.

7. Set up a Facebook Page for your Business

Setting up a Facebook page for your business is another excellent way to market your products and services on the Internet. Social media is an extremely powerful internet marketing tool. If your business is currently not utilizing websites such as Facebook, you will want to create a page for your business to help grow your following of loyal customers. Once your current customers start “liking” your Facebook page, there is a good chance their Facebook friends will stumble across your page and eventually find themselves on your website. This is one of the best ways to recruit new prospects to your website as social media sites can drive a substantial amount of web traffic.

If your business is not currently leveraging all of the various Internet marketing methods available, it is time you start to think about how your website is being marketing online. Using a combination of search engine optimization and social media marketing will surely help increase your company’s web exposure, which in turn will help drive more customers to your business.